In the 1980s, one of the seminal books in
popular culture was ‘Future Shock,’ by Alvin Toffler. Thirty years or more later, the book holds up
well and was rather prescient. Surya Kolluri, the
author of this chapter, who is an expert on Public Policy, makes a similar
attempt to observe the current cultural, technological and economic trends and
describe what they might mean for our future.
Surya Kolluri (1986, Mechanical) |
Introduction
As kids, most of us were familiar
with the 'Dippy Bird.' Between
the capillary action at the beak and the weight of the fluid between the neck
and the bottom of the dippy bird, the mechanism would cause the bird to
oscillate and dip its beak in the water once in a while. This example helps make the point that when enough
variables come together, it can make a system move dramatically. As I
scan the world and note the amazing progress in various fields, it occurs to me that we might be approaching
our own dippy bird moment in human affairs.
In this concluding chapter, I will try to trace these trends and
describe what they might mean for us.
Manufacturing and Supply Chain
Manufacturing and Supply Chain
The Economist
magazine had a cover story on 3-D printing in a recent issue. They have
been beating the drum on 3-D printing for nearly a decade now. I finally
got curious and decided to do a little exploration, being an old manufacturing
hand myself. I came upon a YouTube video demonstration of 3-D printing
that was quite extraordinary. A real tool, a wrench, was actually
replicated. It is about four minutes long and really worth watching.
The apogee of modern manufacturing is the perfected, gigantic global supply-chains epitomized by Walmart + China. The US based retail chain, Walmart is a gigantic outlet selling the products at the cheapest possible price by squeezing suppliers and making the supply chain efficient. China, as we have all come to know, has been dominating the manufacturing side of things. But it is now popularly known that the value, for example, in the case of the Apple iPad is in the majority, in the design and the applications. The manufacturing cost of the iPad itself is in the approximately 10% range of the product.
Imagine a world, where each of us has some version of this 3-D printer in our garage. We own a car worth tens of thousands of dollars. So it is possible to imagine a replicator at that cost. We would be paying for design of a product and replicating it ourselves (a sweater, as an example). In the least, one can imagine, local 'printing villages' where everything is produced.
In this world, the current global supply chains would be radically altered. Rather than shipping entirely assembled products, perhaps more raw materials would be shipped. Today's manufacturing and global supply chains have perfected what Henry Ford started. Tomorrow, we might finally realize a series of interconnected villages, in a way fulfilling Gandhi's vision - but in a 21st century way.
Education
To this day, we are all striving for and aspire for our children the best education at the best institutions. A degree from a prominent school, such as the Ivy League in the US is much sought after. That is seen as a stepping-stone. But right under our noses, information, education and know-how is exploding through multi-media - be it podcasts, YouTube lectures or TED Talks. In writing about Salman Khan, the creator of the Khan Academy, Bill Gates, the founder of Microsoft, has written one of the most prescient articles about education. Another example is Harvard Professor Michael Sandel's lecture on Justice. This video that is available on YouTube, has been viewed more than four million times! It is one of the most powerful lectures on ethics and moral reasoning one will ever hear.
In such a world, what is the value of college education - particularly when the cost of education has been outstripping inflation multiple times every year for nearly two and a half decades? At some point, the notion of an expensive college education will be challenged by society, since a lot of content is all around us anyway.
The apogee of modern manufacturing is the perfected, gigantic global supply-chains epitomized by Walmart + China. The US based retail chain, Walmart is a gigantic outlet selling the products at the cheapest possible price by squeezing suppliers and making the supply chain efficient. China, as we have all come to know, has been dominating the manufacturing side of things. But it is now popularly known that the value, for example, in the case of the Apple iPad is in the majority, in the design and the applications. The manufacturing cost of the iPad itself is in the approximately 10% range of the product.
Imagine a world, where each of us has some version of this 3-D printer in our garage. We own a car worth tens of thousands of dollars. So it is possible to imagine a replicator at that cost. We would be paying for design of a product and replicating it ourselves (a sweater, as an example). In the least, one can imagine, local 'printing villages' where everything is produced.
In this world, the current global supply chains would be radically altered. Rather than shipping entirely assembled products, perhaps more raw materials would be shipped. Today's manufacturing and global supply chains have perfected what Henry Ford started. Tomorrow, we might finally realize a series of interconnected villages, in a way fulfilling Gandhi's vision - but in a 21st century way.
Education
To this day, we are all striving for and aspire for our children the best education at the best institutions. A degree from a prominent school, such as the Ivy League in the US is much sought after. That is seen as a stepping-stone. But right under our noses, information, education and know-how is exploding through multi-media - be it podcasts, YouTube lectures or TED Talks. In writing about Salman Khan, the creator of the Khan Academy, Bill Gates, the founder of Microsoft, has written one of the most prescient articles about education. Another example is Harvard Professor Michael Sandel's lecture on Justice. This video that is available on YouTube, has been viewed more than four million times! It is one of the most powerful lectures on ethics and moral reasoning one will ever hear.
In such a world, what is the value of college education - particularly when the cost of education has been outstripping inflation multiple times every year for nearly two and a half decades? At some point, the notion of an expensive college education will be challenged by society, since a lot of content is all around us anyway.
An important consideration here
of course is the quality of the content.
A highly ranked academic institution, is so ranked for a good reason –
similarly a degree or certificate. The
ubiquitously available content will only gather value and validity upon being
properly vetted, validated and recognized.
Environment
Not a day passes, when my son does not remind me of some aspect of my behavior that is not environmentally friendly. Between mining, dumping and garbage creation, we have been flooding the planet with waste - including nuclear waste. At the same time around the world we have been denuding forests at an alarming rate. Glaciers are disappearing in front of our very eyes.
But environmental consciousness has been rising so that if not in our generation, in the next, we could well see the return to more preservation and less exploitation. With accelerating economies in China, India and Brazil there won't be enough oil and coal left to fuel rapid growth. There is no question that out of sheer necessity we will need to shift to solar, wind and other renewable resources.
Not a day passes, when my son does not remind me of some aspect of my behavior that is not environmentally friendly. Between mining, dumping and garbage creation, we have been flooding the planet with waste - including nuclear waste. At the same time around the world we have been denuding forests at an alarming rate. Glaciers are disappearing in front of our very eyes.
But environmental consciousness has been rising so that if not in our generation, in the next, we could well see the return to more preservation and less exploitation. With accelerating economies in China, India and Brazil there won't be enough oil and coal left to fuel rapid growth. There is no question that out of sheer necessity we will need to shift to solar, wind and other renewable resources.
Most corporations are already
getting serious about 'green' and the
carbon footprint. Imagine a time, when one is in a meeting, and no one
brings any paper. Think of a scenario
where the U.S. President or the Indian Prime Minister issues an edict just to
his executive branch: no paper in any meeting.
Imagine the U.S. Government or the Indian Government stopping the use of
paper. This is not inconceivable that
this could happen.
Of course, a moral dictum (such
as ‘print less paper’) pales in comparison to the impact technological change
can have. The digital revolution and its
impact through ERP systems and digital signatures provide a significant
opportunity, for example, to cut down paper use.
Loving work and working on what
we love
Work as we know it today was
epitomized by Gregory Peck in the movie 'The
Man in the Gray Flannelled Suit.' In the past a company man was the
order of the day: loyal to his
organization, making a work-life balance choice. With the world economy in the condition it
is, there is increasing necessity to find work that best suits one’s skills.
The imperative is building a career that best fits your needs. For example, our son's ski instructor, during
the summer season, is a racecar driver and during fall, an automotive
consultant. That is NOT a man in a gray flannelled suit!
For two decades now we have been talking about the transition from a manufacturing to a service economy. We are now headed from a service to a knowledge economy. With service being delegated to robots that can do everything from keeping your house and refrigerator in the right condition to vacuuming your house. This is not far-fetched at all. Just think about the number of tasks you can do now just with our iPhone or Android that required service workers: banking, shopping, reading and listening. Well Siri the automated voice on the Apple Phone is not there yet. But any doubts that Siri X.0 is round the corner with a lot more capabilities?
For two decades now we have been talking about the transition from a manufacturing to a service economy. We are now headed from a service to a knowledge economy. With service being delegated to robots that can do everything from keeping your house and refrigerator in the right condition to vacuuming your house. This is not far-fetched at all. Just think about the number of tasks you can do now just with our iPhone or Android that required service workers: banking, shopping, reading and listening. Well Siri the automated voice on the Apple Phone is not there yet. But any doubts that Siri X.0 is round the corner with a lot more capabilities?
Longevity
Human longevity has increased by
leaps and bounds and it is no longer surprising when we regularly cross 100
years in age. That is 35 years
past traditional retirement. In fact traditional retirement is near being
retired. The notion that we might live
after the age of 65 worked until that point gives rise to reasons to re-think
everything from financial planning, to activities and responsibilities.
With regard to financial planning, it seems to me to be pretty clear that it is not enough to have a 'number,' i.e., assets in the portfolio when one reaches a pre-determined age. What is important is infusing it with meaning from the past and the future. Experts suggest three key questions to ask:
Question 1: What was it like with money growing up for you?
Question 2: If you had a calamitous emergency today that wiped out your savings, what would you do?
Question 3: If you had all the money you need today, what would you do?
With regard to financial planning, it seems to me to be pretty clear that it is not enough to have a 'number,' i.e., assets in the portfolio when one reaches a pre-determined age. What is important is infusing it with meaning from the past and the future. Experts suggest three key questions to ask:
Question 1: What was it like with money growing up for you?
Question 2: If you had a calamitous emergency today that wiped out your savings, what would you do?
Question 3: If you had all the money you need today, what would you do?
With the population in the oldest
segments growing fastest around the world, policy makers are going to be
pressed to come up with ways of addressing new issues - such as delivering
elder related health care services on a large scale.
Genetics
We are unraveling the 'toolkits' within the gene (and not just human genes) that are responsible for various things including growing organs. Imagine organ farms that grow organs that we need. Sean Carroll is a Professor of Molecular Biology ('EvoDevo') at the University of Wisconsin. He has an excellent podcast on the topic of synthetic life.
Genetics
We are unraveling the 'toolkits' within the gene (and not just human genes) that are responsible for various things including growing organs. Imagine organ farms that grow organs that we need. Sean Carroll is a Professor of Molecular Biology ('EvoDevo') at the University of Wisconsin. He has an excellent podcast on the topic of synthetic life.
We are creating micro-organisms
from scratch that can follow instructions and do various tasks for us. Craig Venter, the pioneering US geneticist,
heralds the dawn of a new era in which new life is made to benefit humanity. This would be a range of life forms starting
from bacteria that churn out biofuels, soak up carbon dioxide from the
atmosphere, to those that even manufacture vaccines. He created a new organism that is based on an
existing bacterium that causes mastitis in goats, but at its core is an
entirely synthetic genome that was constructed from chemicals in the
laboratory. The single-celled organism
has four "watermarks" written into its DNA to identify it as
synthetic and helps trace its descendants back to their creator should they go
astray.
As reported in the Guardian
newspaper in the United Kingdom, Julian Savulescu, professor of practical
ethics at Oxford University, said: "Venter is creaking open the most
profound door in humanity's history, potentially peeking into its destiny. He
is not merely copying life artificially ... or modifying it radically by
genetic engineering. He is going towards the role of a god: creating artificial
life that could never have existed naturally."
Craig Venter feels that this is
an important step both scientifically and philosophically and that this
progress has certainly changed my definitions of life and how it works.
A vision for the future
It is of course tough to predict what date and time these will converge and what shape the converged outcome might take. But one can sketch out a vision, a strawman. Imagine in the future we will choose to live in smaller communities. We won't go to college, and we won't work 9-to-5. There won't be large factories spitting out products. There won't be defined careers either. There won't be any mega stores to go to. Neither will there be paper nor plastic much around. There won't be paper currency either.
Here, we would be living in a highly inter-connected world, plugging into knowledge and education uniquely tailored to each individual and paced accordingly. Value will be based on unique and new ideas contributed to human understanding and endeavor.
A designer would come up with an idea and it can show up at everyone's home electronically (perhaps even through holograms). We would pay for the idea and have it locally produced - maybe in your garage or in the village central - and most of the value would be for the design and not the material or the production. The information about the earth, its waters, its bio-diversity, the map of the universe with its galaxies would all be digitized and be at your fingertips (literally). You could communicate with anyone anywhere about what is happening (five years ago, my brother was able to send me a mobile message from the top of Mt. Kilimanjaro).
In this world, we would be free in the truest sense of the word, to pursue what we each individually like and derive value from the overall network of knowledge contributors (not workers) around the globe while enjoying a silent, virtual exchange of digital currency. Lest this be confused for a 60s commune, this is not 'give up everything' idealism. Rather it is a convergence of amazing knowledge, scientific progress and technology that will allow us to jump headlong into human affairs, but not be caught as a cog in a giant wheel.
It is of course tough to predict what date and time these will converge and what shape the converged outcome might take. But one can sketch out a vision, a strawman. Imagine in the future we will choose to live in smaller communities. We won't go to college, and we won't work 9-to-5. There won't be large factories spitting out products. There won't be defined careers either. There won't be any mega stores to go to. Neither will there be paper nor plastic much around. There won't be paper currency either.
Here, we would be living in a highly inter-connected world, plugging into knowledge and education uniquely tailored to each individual and paced accordingly. Value will be based on unique and new ideas contributed to human understanding and endeavor.
A designer would come up with an idea and it can show up at everyone's home electronically (perhaps even through holograms). We would pay for the idea and have it locally produced - maybe in your garage or in the village central - and most of the value would be for the design and not the material or the production. The information about the earth, its waters, its bio-diversity, the map of the universe with its galaxies would all be digitized and be at your fingertips (literally). You could communicate with anyone anywhere about what is happening (five years ago, my brother was able to send me a mobile message from the top of Mt. Kilimanjaro).
In this world, we would be free in the truest sense of the word, to pursue what we each individually like and derive value from the overall network of knowledge contributors (not workers) around the globe while enjoying a silent, virtual exchange of digital currency. Lest this be confused for a 60s commune, this is not 'give up everything' idealism. Rather it is a convergence of amazing knowledge, scientific progress and technology that will allow us to jump headlong into human affairs, but not be caught as a cog in a giant wheel.
In the future, 'Gone Fishing,' might not
necessarily mean absconding from our responsibilities. It might mean we are
doing the most natural thing in the world. While out there, by the brook,
fishing rod out, with a gentle breeze swishing by and one’s dog, Rover lolling in the sun, one might
have an Emily Dickinson-ian
insight (The poem I'm nobody! Who are
you?, comes to mind). And oh, by the
way, one could post it on the future generations' version of Facebook for friends, family and the
general public to react. They might even
credit one’s bank account should they feel it has value!
Summary
Nanotechnology. Computing
power. Digitization of information. Private space flights.
Mining Asteroids. There are even more such trends developing around
the world. Just like the dippy bird
analogy that I used at the beginning of this chapter, these trends, both
individual and societal are converging.
However, let us acknowledge an ever-present caution. One does hope
that the Yang, that will accompany this Ying, with bad guys having access to
the same technology and knowledge can be kept at bay!
But looking, reading and
absorbing these trends, it is pretty clear that we are nearing an
apogee in human affairs. An apogee in the sense that we have
pushed twentieth century organization, scale manufacturing, global supply
chains to their limit and that perhaps now events will start reversing in an evolved
sense and headed back to a perigee where things are more localized and
customized.
In this Brave New World, traditional stages in life such as going to
school, getting a job, staying at the job(s) until retirement, and then fading
away into retirement may no longer be the norm.
Individuals will need to take control of their education, re-skilling,
networking, financial planning, health management and much more into their own
hands. Each individual will need to
navigate this ever more rapidly changing world with the new tools of the 21st
Century. This is going to be fascinating
to watch unfold.
About the author:
Surya Kolluri is a Managing Director at
a Global Bank focused on Public Policy and Planning. He lives in Boston with his family. He graduated
with a degree in Mechanical Engineering from the PSG College of Technology,
where he lived for fifteen years. He has
a masters in Mechanical Engineering from Drexel University and an MBA from the
Wharton Business School at the University of Pennsylvania.
Great thoughts!Very much enjoyed my reading.Darwin's theory of evolution in action as we grow ourself with the evolving intelligence..by exercising better caution with our actions,we can turn this world a better place to live-in.
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